The popular crypto trading platform, Bybit, has revealed that it has entered into a multi-year partnership with the Ukrainian esports organization, Natus Vincere (NAVI).

Bybit Collaborates With NAVI

According to a press release shared with CryptoPotato on Wednesday, the new partnership marks Bybit’s entrance into the esports space and will open up various opportunities for both parties.

The two industries have gradually revolutionized the traditional financial and sporting systems, introducing groundbreaking technologies, the statement asserted.

As part of the deal, the partners will collaborate to execute several campaigns including charity, and anti-hate/anti-bullying. Separately, Bybit’s logo will appear on NAVI’s jerseys.

Speaking on the development, Bybit’s CEO and co-founder, Ben Zhou said,

“The COVID-19 pandemic has changed many established conventions in a number of human experiences. Both sports and finance have witnessed the exponential pace of mainstreamization of two new entrants — esports and cryptocurrency…

As one of the fastest-growing start-ups built for crypto lovers, we are excited to sign on with NAVI, and are looking forward to unleashing the natural synergy between the crypto community and the athletes and creators in esports.”

Top of the List?

The partnership places Bybit on the list of other top brands supporting esports via a partnership with NAVI, including Puma, AndaSeat, Monster Energy, and many more.

Boasting over 2.5 million users, Bybit has made a name for itself within the crypto industry and is set to expand its reach by venturing into the esports space.

NAVI’s Chief Marketing Officer, Alexander Pavlenko, also commented saying:

“I believe that this was bound to happen. Cryptocurrency and esports have much in common: They are new, fast-growing, and interesting to keep watch and learn. We shall strive to show esports fans the real value of digital-based communication by cryptocurrency platform Bybit and our team.

Also, we want to represent the esports world to cryptocurrency enthusiasts as a point of their interest. We hope to bring new game-changing and engaging projects to make esports a better place to play together.

NAVI is currently one of the largest esports teams in the world with a whopping 18.4 million fanbase. Thus, through the deal, Bybit and cryptocurrency in general will have increased visibility among one of the fastest-growing demographics in sports and gaming and NAVI will enjoy the limitless opportunities that the crypto industry has to offer.